Eliciting user goals — Part 1

The great promise of user experience research is to go beyond asking people what they want and instead to discover what they need. But goal-based interviewing is difficult because it requires a very different approach to user interviews than simply running through a list of prepared questions. Two approaches that offer some promise are story elicitation and 'jobs to be...

How red routes can help you take charge of your product backlog

Design is easy, writes branding expert Marty Neumeier. All you do is stare at the screen until drops of blood form on your forehead. One element that makes design difficult is a lack of constraints. Focusing on your product’s red routes provides the key constraint you need to ship a high value product from version...

The missing role in your design team

Design teams often experience a common set of growing pains. They design for themselves; don’t know how to choose between design alternatives; accept poor quality design research; prioritise what users say over what users do; and focus on usability and not on the user experience. Adding an experimental psychologist to your team can help fix these...