How to Choose a Data Management Platform

Demand-side platform (DSP) is one of the hottest media trends right now, but what most people fail to understand is that it is merely a buying mechanism. The real value lies in the data management platform (DMP), which acts as the brain that tells the DSP which ad impression to buy. In the Western ad tech ecosystem, third-party DMPs like BlueKai serve as the central nervous system that various DSPs plug in for intelligence. In some instances, many Western DSPs such as Turn will often combine their own first-party data with BlueKai's third-party data to create custom audience segments. Read more... The Chinese Way: No Third-Party DMPMore about China, Platform, Data, Third Party, and...

How to Navigate the SaaS Options Jungle

Anyone not lost in the jungle believing World War II is still raging also knows that a successful software product is the key to riches almost unimaginable. Facebook is buying a firm called WhatsApp, which employs 100 people and allows its 450 million users to bypass texting fees using IP protocols, for an ornamental $19 billion. That's billion. Breaking that number down to something the average thousandaire can relate to, it means a stadium full of nearly 40,000 individuals each with a half-million dollar portfolio for retirement. Is it any wonder there are 50 or 100 software solutions for every business niche? Read more...More about Facebook, Software, Business, B2b, and...