Apple Snags Luxury Watchmaker Exec Ahead of Rumored iWatch Launch

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Apple has dropped just about all pretense as to whether or not it's working on a smartwatch by hiring one of the most high-profile executives in the luxury watch industry.

"Our sales director left yesterday because he took a contract from Apple to launch the iWatch," Jean-Claude Biver, head of LVMH's luxury-watch division, which includes Swiss brands TAG Heuer and Hublot, told CNBC on Friday

The executive Biver mentioned was not named, but a source in contact with 9to5Mac claimed that Apple hired Patrick Pruniaux, TAG Heuer's vice-president of sales and retail Read more...

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