An Interview with Paul Bryan on UX Strategy, UX STRAT 2014, and the UX STRAT Masterclasses

By Pabini Gabriel-Petit Published: August 18, 2014 “More and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table.” In recent years, more and more leaders in the UX community have become convinced that it’s important to focus on UX strategy as a way to deliver greater business value to the organizations for which they work, advance the role of User Experience within their organizations, and get a seat at the C-level table. Paul Bryan, who is shown in Figure 1, has been instrumental in promoting the profession of UX strategy—through his UX Strategy column on UXmatters, by establishing the UX Strategy and Planning group on LinkedIn, and by organizing the UX STRAT conference—which covers the full spectrum of experience strategy, including UX strategy, customer experience (CX) strategy, and product and service design strategy—and his UX STRAT Masterclasses.

Submit a Comment

Your email address will not be published. Required fields are marked *