Adopting a Professional Compass for Information Architecture
By Nathaniel DavisPublished: February 11, 2014 “It is … beneficial to adopt a compass that dictates what is good and right in information architecture—in essence, a professional compass for information architecture.” In the social context of human engagement, there is a concept called a moral compass. A person’s moral compass generally guides one to do what is socially good and right. Exercising one’s moral compass offers reliable guidance for one’s future actions and decisions in ways that are holistically beneficial to society. For information architecture and UX design professionals who regularly tackle information architecture (IA) problems, it is equally beneficial to adopt a compass that dictates what is good and right in information architecture—in essence, a professional compass for information architecture. In this column, I’ll demonstrate that, with an IA compass in place, expressing the value that information architecture delivers to a business becomes clearer. The IA compass that I’ll describe is absent of theoretical and technical rhetoric and focuses on a greater good. This greater good is one that is most likely to resonate with our business and marketing colleagues. While it is important that they acquire a general understand of information architecture, they are more interested in how information architecture fits into their business model and delivers value.