A Co-Working Space with the Soul of a Coffee Shop at Workshop Cafe :Lessons in creating a complete customer experience from the Design for Experience awards

May 1, 2014

While the maxim “The customer is always right” doesn’t have a clear source, the idea seems to date back at least 100 years, when hotelier César Ritz lived by the slogan "le client n'a jamais tort" (the customer is never wrong). This line of thinking might be the scourge of waiters worldwide, but some of the basic tenets of experience design have clearly descended from the sentiment.

Practitioners take a much more sophisticated view of customer experience these days, employing tactics ranging from combing through big data to conducting one-on-one user testing as we craft experiences that reward customers and keep them coming back for more, but the basic idea remains the...read more
By UX Magazine Staff


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