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Base38

UX Web Designer
9:00 am – 8:00 pm

Designs from start to finish

Making designs more intuitive and, delightful for the user.

Why use a UX designer?

The core of any product, website or application is getting people to use the product. Good UX promotes habitual customer behaviour.

Recent updates

Insight led ideas

Commercial success depends on understanding the customer and designing experiences that inspire them, entertain them or simply make their lives that much easier.

User-centric design

We combine usability design (often referred to as interaction design, experience design, IA, usability, UI or UX) with the dark art of PET (Persuasion, Emotion & Trust). 

Agile production

To maximise our output, I use a combination of Agile and Scrum methodologies.

Ongoing learning and optimisation

Continual learning underpins our agency, and the end result is all about amazing user experiences

Recent Posts


Mercedes-Benz Unveils Self-Driving ‘Future Truck’ on Germany’s Autobahn

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If the idea of a self-driving car strikes you as just another intriguing future tech trend that may never make it to the mainstream, put that thought out of your mind — the latest from Mercedes-Benz indicates that self-driving autos are here to stay

Daimler, the parent company of Mercedes-Benz, unveiled a demonstration video of its Mercedes-Benz Future Truck 2025 on Friday, showing the vehicle driving on its own at high speeds on Germany’s autobahn

Using a system the company calls the Highway Pilot, the human driver is able to switch control of the truck to the vehicle’s embedded system and ride hands-free as a passenger Read more…

More about Cars, Robots, Auto, Future Tech, and Autonomous Car

Collective #123

Smarty Pins * Intense Images * Google I/O 2014 Videos * Flat Star Wars Icons * Select or Die * Devicons * deb.js * simpl.info

Usability Tip: Interfaces Need Rhythm

July 3, 2014

The overall presentation of a site must be clean and professional in order to gain user’s trust. Consistent and easy-to-use interfaces help users concentrate on the content and flow through the rhythm of browsing. In e-commerce, when that rhythm stops due to any uncertainties, it can deter users who will in turn defer back to in-store or phone help—or give up on a business transaction all together.

I recently made an in-store purchase at Old Navy and opened up a credit card there. My store experience was very good; I was greeted by friendly face who told me all about the current sales and took me through a speedy card application process.

That experience was quickly uprooted and…read more
By Tammy Guy

             

Android L Is a Game Changer for Developers

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In our latest Ask a Dev video, Android engineer Justin Holmes discusses the big changes that have come with Google’s Android L announcement at last week’s Google I/O.

The newest version of Android, codenamed Android L for now, will bring developers 5,000 new APIs, a new application runtime, 64-bit support and Material Design.

Material Design is an entirely new design language for phones, tablet, and the web. It cements Google’s focus on cross-platform design, which allows for more consistent user experiences.

And for times when you need a little extra juice, the Android L release also introduces Project Volta, which improves battery life and adds a battery-saving mode. Read more…

More about Tech, Apps Software, Dev Design, Gadgets, and Ask A Dev

Keele

Responsive one pager for Canadian digital agency ‘Keele’. Responsive text on mobile is a bit small and perhaps the overall design could breath a bit more.

2013 on Ustream

Excellent load transitions and parallax scrolling as you navigate through this 2013 annual report for UStream. The statistics are presented well, not to mention they are impressive themselves. The ‘Tech Insights’ section is quite unique with it’s lef…

You Can Actually Play Tetris on This T-Shirt

Some computer games fade into the history books of technology. Then there are games like Tetris, which endure for decades, defying advancements in computer graphics and processor speeds to gain new players every year.
To celebrate the 30th anniversa…