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Base38

UX Web Designer
9:00 am – 8:00 pm

Designs from start to finish

Making designs more intuitive and, delightful for the user.

Why use a UX designer?

The core of any product, website or application is getting people to use the product. Good UX promotes habitual customer behaviour.

Recent updates

Insight led ideas

Commercial success depends on understanding the customer and designing experiences that inspire them, entertain them or simply make their lives that much easier.

User-centric design

We combine usability design (often referred to as interaction design, experience design, IA, usability, UI or UX) with the dark art of PET (Persuasion, Emotion & Trust). 

Agile production

To maximise our output, I use a combination of Agile and Scrum methodologies.

Ongoing learning and optimisation

Continual learning underpins our agency, and the end result is all about amazing user experiences

Recent Posts


UX Design Practice Verticals

By Nathaniel Davis
Published: August 4, 2014
“The UX Design Practice Verticals [offer] a snapshot of the activities that are necessary to architect and design human-computer interactions….”

Have you ever wondered how you’ll ever wrap your head around what seems to be a never-ending list of UX design skills? Don’t worry, you’re not alone. All information architects and UX designers question this once or twice in their career.
In this column, I’ll describe a powerful model that I’ve developed as part of my research for the DSIA Research Initiative: the UX Design Practice Verticals. This has been a useful model for me and thousands of other UX professionals because it offers a snapshot of the activities that are necessary to architect and design human-computer interactions (HCI). Since their creation in 2011, the UX Design Practice Verticals have rendered many valuable insights—I’ll summarize a few of them here—and provided an indispensable reference guide.

What Is the Relationship Between HCI Research and UX Practice?

By Stuart Reeves
Published: August 4, 2014
“Human-computer interaction (HCI) is a rapidly expanding academic research domain. Academic institutions conduct most HCI research….”

Human-computer interaction (HCI) is a rapidly expanding academic research domain. Academic institutions conduct most HCI research—in the US, UK, Europe, Australasia, and Japan, with growth in Southeast Asia and China. HCI research often occurs in Computer Science departments, but retains its historically strong relationship to Psychology and Human Factors. Plus, there are several large, prominent corporations that both conduct HCI research themselves and engage with the academic research community—for example, Microsoft Research, PARC, and Google.

UX STRAT 2014: Focusing on UX Strategy

By Paul Bryan
Published: July 21, 2014
“Early-bird registration ends on July 31, 2014, so register now to save.”

The field of UX strategy has been growing rapidly over the past couple of years, as a specialty within the broader field of user experience. In the past year, postings of jobs that specify UX strategy as a key competency and specialized UX Strategist roles have become increasingly frequent. Events, workshops, and classes whose focus is the topic of UX strategy have been springing up to meet the growing need for education and professional growth in this area.
In just a few short years, the UX Strategy and Planning group on LinkedIn has grown to over 12,000 members, providing an active forum for discussions about UX strategy and, more broadly, experience strategy. UX design and management professionals around the world are participating in the dialogue. UXmatters has dedicated a significant amount of space to publishing articles about UX strategy—including my column UX Strategy, which I began in January 2012, as well as UX STRAT 2013–speaker Ronnie Battista’s new Strategy Matters column—altogether, 190 articles on UX strategy topics by many thought leaders within the realm of UX strategy.

UX Week Keynote Speaker Denise Jacobs on Making Creativity Happen

Denise Jacobs calls herself a “creativity evangelist”, helping people cultivate the tools and skills necessary for leading a creative life. These skills are important for everyone, but especially for creative professionals such as designers and developers, for whom the creative challenges never really stop. In this interview, I talk with Denise about how her own […]

UX Week 2014 Twitter Contest!

Hello UX Week attendees, friends, and community! We are thrilled to announce the first ever UX Week 2014 Twitter Contest! Four UX Week attendees will be selected to have dinner on Thursday, September 11, 2014 at 7pm with Jesse James Garrett and UX Week keynote Josh Clark of Global Moxie! You can enter by following […]

UX Week Keynote Speaker Amanda Dameron on Making Design More Human

If you’re a fan of Dwell magazine, you’re familiar with its unique take on modern architecture and design in the home. Dwell editor-in-chief Amanda Dameron is a passionate advocate for the philosophy of design exemplified by the homes, decor, and furnishings showcased in Dwell. In this interview, I talk with Amanda about that philosophy, the […]

Four Things I Learned about UX at Universal Studios

July 9, 2014

From the moment you walk into a theme park, everything is meticulously designed to deliver you an immersive experience unlike any other. Universal Studios, where I once worked as a VIP tour guide, is no exception. When you get ready to fight bad guys in the streets of New York with Spider-Man, the queue you stand in is lined with monochromatic rooms as a throwback to the style of early comics. The story of the ride begins in line—the ride itself is only the cinematic conclusion.

Working as a tour guide here was a fun experience, and I realize that I still help deliver immersive experiences to people as a marketer and design enthusiast in the Bay Area. Looking back to my days at Universal, however, I sometimes wish that I had the vocabulary then to articulate my understanding of good…read more
By Tony Albanese